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facebook — Trapper Sherwood

How Facebook Can Help Locksmiths

As a small business owner running my own locksmith company since 1994, one of my best form of marketing has been word of mouth marketing or referrals as some folks call it.

With the internet and social media so prevalent in society and everybody and their brother having a  “Facebook” account, well except for two people that I know, we have  had the opportunity to really take our businesses to a whole different level through the use of social media. But some folks are still just a little hesitant to take the plunge and emerge themselves with a Facebook Fan page for their business.

So, as the person in charge of interviews for http://securityexperts.tv I recently had the opportunity to interview the manager of the Social Media Channel of the magazine Locksmith Ledger International.

During this interview entitled; “Why having Facebook can be like referrals on steroids if done right” Ryan and I covered A LOT of of subjects to help our fellow locksmiths get started in the right direction.

1. Why should I use Facebook for my business?

2. How do I start my page?

3. What are the Rules of Engagement

4. Types of Engagement i.e. – types of updates, – audio, pictures, links, products, etc.

5. Monitor, Measure and Report

6. What do we see users potentially doing wrong?

As I said, we covered A LOT of topics in a short period of time.

Now, this interview was geared towards locksmiths, but in reality any business can take the techniques we discuss and put them to good use in their own field or industry.

Enjoy and good luck!

Trapper Sherwood

PS… we purposely did not cover everything. We want you to listen, comment on what you hear, and please ASK a question on something you would like covered. We will do a Q & A session specifically for those that ask the questions.

How Strong Is Your Influence

Your influence on others is greater than you think.

In this age of Social Media; Facebook, Twitter, LinkedIn, MySpace and countless others, our ability to influence others is greater than at any other time in history!

It always amazes me that when I make a simple post on Facebook about the type of coffee I am having the numerous responses I get. Some even reply at a later time to let me know they tried the type of coffee I was having, and they enjoyed it too! Oh, and they may be hundreds, or thousands of miles away; That’s just cool!

Now we all still have lunches or dinners with friends and discuss and rate movies, places to eat, etc just like in the “Old Days”, but today’s social media helps us make a greater impact.

So what is the point to my mindless rambling you ask?

Here goes….

Fast Company is searching for 2010’s Most Influential Person Online. You are more influential than you think. http://fcinf.com/v/b6c9

I had heard about this through Twitter & also by a few posts on Facebook, but really hadn’t given it much thought, until I read a blog post about it from my good friend Martha Giffen at http://marthagiffen.com

Now, trying not to be vain here, I was still in the “I’m not that influential” frame of mind, but when I read Martha’s post, it all started to make sense to me.

As a person that uses the internet to market my products, and to brand myself, this seemed to be a pretty cool way, and a very simple way to get my name out there a little more.

So I signed up, took about 30 seconds like Martha wrote that it would, and submitted my info, and then went on twitter, and facebook and submitted my unique url for others to sign up.

Guess what. When I signed up there were about 28 thousand others that had also signed up before me. (Kinda intimidating) When I checked my rankings today before writing this post, my ranking is now in the top 4 thousand! To me, that’s pretty cool

Anyways, take a minute and visit http://fcinf.com/v/b6c9 take the 30 seconds to sign up, and promote yourself with the link they give you. (Facebook, Twitter, MySpace for example)

I bet your influence on others is more than you think it is.

Thanks for reading.

Thomas “Trapper” Sherwood; CMH
Certified Master Hypnotist

Skype Meets Facebook

Hey,

Just wanted to let ya’ll know about a really cool application that was developed for Facebook.

If you have a facebook account, you already know that you can use the “Online Chat” to type and chat to your friends. Well what if you could video chat with them directly from your face account? How cool would that be?

Now you can!

Kind of a Skype meets Facebook, but you don’t have to open yet another account!

While talking to my friend Ruth Zoarets ( @Ruth_Z on twitter ) she mentioned to me that her company Twitter Analyzer just developed this new technology to integrate with facebook.

When I saw and used what they have developed it was definitely a “OMG , why didn’t I think of that” moment. You may feel the same way too!

So, if you have a video cam or web cam, check out the “VideoChats” application on Facebook from my friend Ruth and her company Twitter Analyzer, I think, like me you will find a whole new world of opportunity opening right before your eyes!

Sincerely,

Thomas “Trapper” Sherwood; CMH