As a small business owner running my own locksmith company since 1994, one of my best form of marketing has been word of mouth marketing or referrals as some folks call it.

With the internet and social media so prevalent in society and everybody and their brother having a  “Facebook” account, well except for two people that I know, we have  had the opportunity to really take our businesses to a whole different level through the use of social media. But some folks are still just a little hesitant to take the plunge and emerge themselves with a Facebook Fan page for their business.

So, as the person in charge of interviews for http://securityexperts.tv I recently had the opportunity to interview the manager of the Social Media Channel of the magazine Locksmith Ledger International.

During this interview entitled; “Why having Facebook can be like referrals on steroids if done right” Ryan and I covered A LOT of of subjects to help our fellow locksmiths get started in the right direction.

1. Why should I use Facebook for my business?

2. How do I start my page?

3. What are the Rules of Engagement

4. Types of Engagement i.e. – types of updates, – audio, pictures, links, products, etc.

5. Monitor, Measure and Report

6. What do we see users potentially doing wrong?

As I said, we covered A LOT of topics in a short period of time.

Now, this interview was geared towards locksmiths, but in reality any business can take the techniques we discuss and put them to good use in their own field or industry.

Enjoy and good luck!

Trapper Sherwood

PS… we purposely did not cover everything. We want you to listen, comment on what you hear, and please ASK a question on something you would like covered. We will do a Q & A session specifically for those that ask the questions.

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